Opening a New Venue

For venues that are not open yet

You are building a venue. Here is the software half.

Nobody opens their first karting track or sim racing center knowing what a “bookable unit” is, and you should not have to. This page is the checklist we wish every operator had six months before opening, useful whether or not you ever buy anything from us.

6decisions that are expensive to change later
4things with real lead times, start them early
$579published starting price, no sales call needed
Laterbilling should start when you open, not when you sign
Start here

Six decisions everything else hangs off.

These are cheap to change now and painful to change once you have taken a thousand bookings. Make them deliberately, write them down, and every software decision after this becomes easy.

  • 1 · What is one session?How long, how many guests, and what does it cost? A 15-minute arrive-and-drive race, a 30-minute sim sprint, a 90-minute jump session. Every price, schedule and capacity number downstream is derived from this, so pick the shortest list of session types you can live with. Two or three, not eleven.Do first
  • 2 · Who can do it, and how old do they have to be?Height limits, age limits, license requirements, junior classes. Then the harder one: what happens when a parent books for a child who is not with them. This is a safety and liability decision before it is a software one, and it drives your waiver design.Do first
  • 3 · What is your no-show and cancellation policy?Deposit or full payment up front? Free cancellation up to when? What happens when four of eight guests do not turn up? Decide this before you open, because the first busy Saturday is the worst possible time to invent it at the counter.Do first
  • 4 · Are you a party venue?Birthday and corporate parties are usually the highest-margin thing an entertainment venue sells, and they need packages, room time, food and a deposit flow designed in from the start. Retrofitting parties after opening is where most venues lose a season of revenue.Decide early
  • 5 · Is there food?Even a bar and a freezer changes your tax handling, your staffing and your close. Prepared food, merchandise and amusement are frequently taxed at different rates in the same building, check with your accountant early, not in month two.Decide early
  • 6 · Will guests book online?They will try, whatever you decide. Your busiest booking hour is almost always after you close, and a venue that only takes bookings by phone is closed for business at 10pm on a Tuesday. More on this here.Decide early
The four things with real lead times

Start these earlier than feels necessary.

Everything else can be done in a week. These four have other people’s timelines attached, and every one of them has delayed somebody’s opening.

Weeks, sometimes longer

Card processing

A merchant account goes through underwriting, and a brand-new business with no trading history is exactly the profile that gets extra questions. Apply as soon as the entity exists. Not being able to take a card on opening day is a genuinely common failure.

Order early

Timing hardware, if you run karts

Transponders and a timing loop are physical goods with a delivery date and an installation appointment. They also need to be commissioned and tested against real karts, which is not a thing to do the week you open.

Slow to earn

Your web presence

A domain, a real website and a Google Business Profile all take time to be trusted and found. A site that goes live two months before opening starts collecting bookings and search traffic during build-out instead of on day one.

Get it reviewed

Your waiver

Have a lawyer in your state look at it, including the section covering minors and who is allowed to sign for them. Then make sure whatever system you use records the guardian, versions the document and can re-collect a signature when it changes.

The order to do it in

From lease signed to opening week.

Rough timings, every build-out slips, so treat these as an order of operations rather than dates. The point is what depends on what.

1

Six months out

Make the six decisions above. Register the entity, apply for card processing, buy the domain. If you run karts, order timing hardware. Start a simple site so search engines know you exist.

2

Three months out

Build the real website and put your session types and prices on it. Get your waiver reviewed. Configure the venue in software: attractions, capacities, session lengths, packages. Start selling gift cards. They are cash before you open.

3

One month out

Turn on online booking for a soft-open window. Install and test kiosks, terminals and screens. Train staff on the real system, not a slide deck. Run a full dry day: book, check in, pay, run the session, close the till.

4

Opening week and after

Open with your smallest sensible list of session types. Watch where the counter queue forms and fix that first. Leave memberships, leagues and complex pricing for month two. You will know far more by then.

The single most common mistake: opening with eleven session types, five package tiers and a membership program. Every one of them is a thing your staff must explain under pressure on the busiest day of the year. Open narrow. Add complexity once you know which parts people actually buy.
Building a venue right now?

We would rather help you decide these things than sell you something. Bring your floor plan and your opening date, even if that date is a year away.

What you actually need on day one

The short list, and the list that can wait.

You do not need everything at launch, and buying everything at launch is how a venue ends up with software nobody has been trained on. Here is the honest split.

Day one

  • A website that shows your prices and takes bookings
  • Online booking with live availability, not a request form
  • Digital waivers, resolved before guests arrive
  • A way to take a card at the counter and online
  • Check-in that works when eleven people arrive at once
  • Gift cards, sell them from the day the site is live
  • Basic reporting so you know what a good day looks like

Month two, three, or next season

  • Memberships and prepaid passes
  • Leagues, championships and sanctioned competition
  • A shared inbox and a phone system
  • Retail and a pro shop
  • Purchasing, suppliers and inventory control
  • Advanced analytics
  • Marketing campaigns to the guest list you have started building
Why that matters for what you pay. Our pricing is modular on purpose, you license what you run and add the rest later. A new sim racing center with four bays starts at $723 a month; a 24-kart track with simulators and a kitchen is around $2,053. The whole rate card is published, so you can budget without booking a call.
Straight answers

What people opening a venue ask us.

We open in eight months. When would we start paying?

Talk to us, venues in build-out are the customers we most want, and it makes more sense to get you configured and ready for opening day than have you paying for a platform while the building is still a shell. Bring your opening date to the call and we will be straightforward about it.

How much does venue management software cost?

Ours starts at $579 a month for the platform, plus the attractions you actually run, so a small sim lounge is about $723 and a mid-size karting venue with a kitchen is around $2,053. The whole rate card is published, which is unusual in this industry: most competitors in karting will not tell you a number without a sales call. Expect a one-time onboarding fee too, ours is $2,149 and covers configuration, your page build, staff training and go-live support.

Do we really need online booking on day one?

Yes, and it is the one thing we would argue hardest about. Your busiest booking hour is usually after you close. A venue that only takes bookings by phone is invisible to the guest deciding at 10pm on a Tuesday where to take eight kids on Saturday, and that guest does not call back the next morning, they book the venue that let them book.

What is a “bookable unit” and why does it affect the price?

A bookable unit is anything the schedule assigns to a guest: a bay, a lane, a court, a party room, an escape room. It is capacity you chose to install, which is why it is a fair thing to price on. Simulators, karts and restaurant tables are not units. They are priced inside their own packs. And general-admission headcount is never a unit, so a busy open-play session costs you nothing extra. More terms explained here.

Can we start with just booking and add the rest later?

Yes, and for a new venue we usually recommend it. Start with the platform and one activity pack. Adding a module later provisions its screens and pages automatically, and dropping one retires them cleanly. You are never charged for a capability you are not using.

We have never run a venue before. Is this going to be too complicated?

Setup is thirteen plain-English interviews rather than a blank admin screen, how long is a session, who can drive what, what happens to a no-show, and the platform builds your real classes, rigs, menus and packages from the answers. Onboarding includes staff training and go-live support, and the go-live check tells you plainly whether you are actually taking real payments or still in practice mode.

What should we ask any software vendor before signing?

Four questions, in this order. What is the total monthly cost at my size, in writing? What is the contract term, the notice period and the cost to leave early? Who owns the guest data, and can I export it? What does the product not do that I am likely to need? A vendor that answers all four plainly is telling you something about how the next three years will go. Ours are answered on the pricing page and on what we do not do.

Before you open

Bring your floor plan. We’ll build the venue.

Send us your layout and your opening date and we will configure a tenant to match, then walk you through the decisions above with your own numbers in front of you. Even if you are a year out, and even if you end up buying something else.

Thirty minutes. No slide deck.

Related pages

Depth on the decisions above.