See it and cancel it
Upcoming and past bookings, with self-service cancel under the policy you set. There is no self-service reschedule. A guest cancels and books again. You should know that now rather than find out from a ticket.
What It Does
Everything on one page
Twenty-one modules. One data model.
This is the whole product, written out, grouped by the job it does rather than by what the industry calls it. If a word here is unfamiliar, it is explained in the plain-English glossary, nobody is born knowing what a “PMS” is, and you do not need to before you talk to us.
1 · Filling the calendar
Getting guests booked, before they call you.
Most venues lose bookings for a boring reason: the guest wanted to book at 10pm and nobody was there to answer. Everything in this group exists to make that impossible.
- Your website, built into the platformA 73-block visual page builder with AI page generation that already knows your brand, plus accessibility and SEO audits. Pages publish as semantic HTML with no JavaScript sent to visitors, which is why they load fast on a phone in a parking lot.Included
- Online booking, 24 hours a dayLive availability, not a request form. One engine resolves simulators, karts, heats, lanes, courts, rooms, staff and packages, with short-lived holds so two guests cannot take the same seat.Included
- One cart across several attractionsA guest books karts, a party room and lunch in a single checkout and pays once. Behind it, one order and one ledger, not three bookings stapled together.Included
- Packages and party bookingsBuild a package once, included guests, then a per-head price beyond that, with food, awards and room time attached. Group events carry a run sheet so every guest knows where to be next.Included
- Gift cardsSold online or at the counter, delivered digitally, redeemable against anything you sell, with a real balance ledger rather than a code in a spreadsheet.Included
- Memberships and prepaid passesRecurring plans with member pricing, benefit rules and an entitlement ledger, plus prepaid packs of sessions that draw down as they are used. Members cancel from their own account.Included
- Pricing that varies by demandPeak and off-peak rates, day-part pricing, promotions and codes, so a Tuesday afternoon can be priced to actually sell.Included
- Corporate and party inquiries, trackedA pipeline for the deals that arrive as an email rather than a booking: organizations, contacts, opportunities and a board, so a $4,000 corporate event does not die in someone’s inbox.Add-on
If you take bookings by phone today, this is the whole argument. The largest
group of venues we sell to are not replacing software. They have never had any. Start
with online booking and guest accounts and add the rest
when you are ready.
2 · The guest’s own account
Half your phone calls are questions guests could answer themselves.
“What time are we booked?” “How much is left on the gift card?” “Did my son’s waiver go through?” Each one is a staff member walking away from the counter. Every guest gets an account on your website, not ours.
Balances they can check at midnight
Gift-card balance, account credit, guest passes and membership status, all visible without calling you. Credits and cards apply automatically at checkout.
Guardians manage their own children
A parent adds their children once, signs for them, and the details prefill on every later booking. Consent is recorded against the guardian, and the minor never has to sign anything on a counter iPad.
Signed in the car, not in the doorway
Digital waivers resolve at booking time, before arrival, with versioning and re-signature when the document changes. No third-party waiver vendor and no separate invoice.
Lap times, attached to them
Every session they have raced, personal bests scoped to the exact track layout, and the achievements they have unlocked: a reason to log back in that has nothing to do with a marketing email.
Orders and refunds, self-served
Order history, receipts and refund status in one place. The same records your staff see, so nobody has to reconcile two versions of the truth on the phone.
3 · The front counter
The queue at the counter is a software problem.
On a Saturday the bottleneck is almost never capacity. It is one person typing while eleven people wait. These are the tools that remove the typing.
- Self-service kiosksGuests check in, finish an unsigned waiver, pick a session, pay and get assigned, unattended. Locked-down mode, your branding, and a real fallback to staff when something goes wrong.Included
- Walk-up queueThe people with no booking get a place in line and a text when it is their turn, instead of standing at the desk asking. Rental sessions only, deliberately, competition entries stay staff-controlled.Included
- Check-in that knows the whole partyOne booking, eight guests, four waivers outstanding and two of them minors. The screen shows exactly who is blocking the session and what to do about it.Included
- A real point of saleCard-present terminals, cash, split payments, tips, discounts, voids and refunds, on the same basket that holds the booking. Card data never touches VenueChief, which is what keeps your PCI scope small.Included
- In-venue screensLive leaderboards, session timers, now-racing boards, spectator overlays and menu boards, driven from the same data as the operator console.Included
- Unlimited staff loginsTwenty-three roles with real permissions, so a weekend hire can check people in without seeing your revenue. We do not charge per seat, hiring should not be a software decision.Included
4 · Running the activity
Booking the slot is the easy half.
This is the part most booking tools do not attempt, and it is where the Saturday actually gets won or lost. What you license depends on what you run.
If you run karts
- MyLaps X2 timing, nativeBuilt on the official SDK, plus the legacy AMB text protocol. A timing appliance in the venue keeps scoring through an internet outage and reconciles when the link returns.Karting pack
- Heats, generatedA whole session plan built from your templates, grids, classes, gaps and cooldown, previewed before it is committed.Karting pack
- Race control for two operatorsFlags, restarts, penalties and driver swaps, with a full audit trail and no chance of two staff colliding on the same heat.Karting pack
- Kart fleet and classesCharge state, cooldown, maintenance, safety checklists and class eligibility, so the software knows which kart can actually go out.Karting pack
- ChampionshipsSeries with rounds, five scoring systems, drop rounds, bonuses and deterministic tie-breaks.Karting pack
- Sanctioned competitionRegulations, license verification, tech inspections and bring-your-own equipment, for venues that run beyond casual leagues.Add-on
If you run simulators
- Synchronized multi-rig launchesSixteen rigs into the same session, on the same track, at the same moment, from the console, not by walking down the row.Sim racing pack
- Dedicated servers, orchestratedServers started, configured and torn down per event, with the content each rig needs packaged and synced ahead of the session.Sim racing pack
- Live standings and resultsPer-lap sectors, fuel and tire wear, live standings and personal bests scoped to the exact track layout, attributed to the right guest, including walk-ins.Sim racing pack
- Titles, stated plainlyrFactor 2 and Le Mans Ultimate fully operable; Assetto Corsa to a limited depth; iRacing, ACC, Automobilista 2 and RaceRoom in development. We name what runs today rather than implying every title on the market.Sim racing pack
- Content and mods, fleet-wideTrack and vehicle catalogs kept in step across every rig, with per-event packaging so a league night does not need a technician walking the floor.Sim racing pack
If you run something else entirely. Lanes, courts, bays, rooms, cages, decks
and tables are venue-defined, you name the attraction and the schedule handles it, with
waivers, minors, parties and general admission all included. Axe throwing, trampolines, escape
rooms, laser tag and climbing all work on the same engine.
Multi-activity venues in depth.
5 · Money and the close
One basket. One ledger. One close.
The reason a venue with four systems can never balance the day is that four systems each hold a piece of the money. Here a heat, a hoodie, a party room and a bar tab are lines on one order.
Every line type, one payment
Bookings, retail, food, memberships, gift cards and passes settle together. Deposits, part payments, split tenders and account credit all resolve against the same order.
Card present and online
Stripe today, card-present terminals included, with automatic reconciliation of captures, refunds and payouts. We are direct about the fact that Stripe is the only processor we support.
The kitchen is not a separate business
Menus, modifiers, a POS terminal, a kitchen display screen, table reservations and tabs, QR ordering and booking credits, on the same tab as the race the guest just ran.
A real storefront, not a link out
Product catalog with per-product pages, a stock-reserving cart, an inventory ledger, and pickup or shipping fulfillment. One inventory count, one customer record.
Configured, not hard-coded
Jurisdiction-level rules with different rates for amusement, merchandise and prepared food, because a burger and a heat are not taxed the same way in most states.
A day that balances, or says why
An immutable daily close, cash reconciliation, and a journal ready for QuickBooks. Refunds, voids and comps are all attributable to a person.
Stated plainly, because it will come up: we drive kitchen display screens, not
hardware receipt printers or cash drawers, and there is no X-report or blind count. If your
operation depends on those, say so on the first call and we will tell you honestly whether it
is a problem.
6 · Talking to guests
One guest. One record. However they reached you.
Count the ways a customer can contact your venue: the phone, the booking form, email, text, Instagram, Messenger, WhatsApp, the chat widget. Now ask who watches all of them on a Saturday. No competitor in this category ships this.
- One shared inbox, six channelsEmail, SMS, WhatsApp, Messenger, Instagram and web chat land in a single queue, with AI draft replies, classification, routing, SLA tracking and a knowledge base. Every conversation is attached to the guest record and their bookings.Add-on
- Your venue’s phone numberMenus and routing, voicemail transcribed straight into a ticket, and the caller matched to their record before anyone picks up, so the person answering already knows they booked Saturday for eight kids.Add-on
- Confirmations and remindersBooking confirmations, pre-arrival reminders, waiver chasers and post-visit follow-ups over email and SMS, with consent, opt-out and sending quotas handled properly rather than bolted on.Included
- Campaigns and segmentsSaved audiences and scheduled email and SMS sends, built on lists the platform generates from your own data rather than a spreadsheet you maintain by hand.Add-on
- The contact record underneath it allOne person, however they arrived: phone call, web form, walk-in, kiosk or import. Person search across the whole venue, organizations for corporate accounts, and a contact card that shows every booking, payment, message and lap time in one place.Included
This is a long list. Thirty minutes is shorter.
Tell us what you run and we will show you only the parts that apply to you, on a tenant built from your own numbers.
7 · Getting them back
Booking software fills today. Something has to fill March.
Most first-time guests at a timed-activity venue never come back. That is the largest economic problem in this industry and almost nothing in the category addresses it.
164 reasons to come back
Awarded from real driving data through a single choke point with an abuse ledger behind it, so they cannot be farmed. Personal bests, milestones and firsts, all visible in the guest’s account.
A number regulars will argue about
A driver rating that moves with real performance and gives a second visit a point. Leaderboards, hot laps, contests and championships sit on top of it.
The platform notices they stopped
The people who came every couple of weeks and then stopped six weeks ago are a list you can act on. That list only exists if bookings, lap times and payments live in one system.
Two limits, said out loud. The retention engine is keyed to lap times,
so it applies to karting and sim racing and not to trampolines, axe lanes or open play,
do not buy us for gamification on those. And we do not send urgency or streak-loss
messaging to accounts we know belong to minors. Achievements and personal bests, yes.
Pressure aimed at a nine-year-old, no.
8 · The back office
The parts nobody demos, and everybody needs by month three.
- Reporting you can act onRevenue, utilization, attach rate, session throughput, staff activity and attraction-level performance, on the dashboard, not in an export you have to build.Included
- Advanced analyticsDeeper operational reporting layered on top of the standard dashboards, for venues that want to run the numbers rather than read them.Add-on
- Purchasing and suppliersSuppliers and what they charge, purchase orders with an approval step, and goods received in at landed cost. Every venue buys tires, oil, food and cleaning supplies long before it makes anything.Add-on
- ManufacturingBills of material, work centers and production jobs with a consume-exactly-once ledger, for the venues that build product on site. Irrelevant to most, decisive for a few. Includes Purchasing.Add-on
- Staff roles and accessTwenty-three roles, venue-scoped assignments, and permissions granular enough that a weekend hire sees the check-in screen and nothing else.Included
- Sales pipelineOrganizations, opportunities and a pipeline board for corporate bookings, group events and party inquiries. This is a sales funnel, and we call it that rather than calling it a CRM.Add-on
9 · The platform itself
Set up in interviews, not in a blank admin screen.
Thirteen plain-English interviews
Instead of an empty database, you answer conversations, how long is a session, who can drive what, what happens to a no-show, and the platform creates real kart classes, rigs, menus and packages from the answers.
Included, not an upsell
Ask the platform a question in plain language instead of hunting through screens. It costs us under a dollar per venue per month, so charging $99 for it would be theatre.
Your venue, addressable by software
Around 100 endpoints, 35 scopes, signed webhooks, embeddable booking components and an MCP server, so an AI agent or your accountant’s tooling can talk to your venue directly.
Microsoft keeps it up. We keep it working.
The platform runs on Azure, so the hard parts of uptime are Microsoft’s problem and their track record, not a promise from a small vendor. We monitor the application on top of it, ship continuously and roll forward without upgrade projects. There is no server in your back office to patch, and nothing for you to restart at 7pm on a Saturday.
Point-in-time, not last night
Your database is managed, with point-in-time restore rather than a nightly dump. That means recovery to a moment, not to whenever the last job happened to run. Backups are ours to take, test and restore. You are never asked to run one.
What we actually do
Card numbers never touch VenueChief, which is what keeps your PCI scope small. Traffic is encrypted, every record is scoped to your site so one venue cannot read another’s, and staff see only what their role allows across twenty-three roles. We hold no security certification and will not imply otherwise, so if a certificate on file is a procurement requirement, raise it up front.
You can run it in your own building
Not every venue wants its operations in someone else’s cloud, and some have the internet to prove it. An on-premise install is licensed by activation code and a signed token that carries your feature set and renews on a periodic check-in. Ask about it early, because it changes how we scope onboarding.
Visible, not a mystery
Your own console shows exactly what you are paying for: license status, which modules are switched on, your limits and your current usage against them. No emailing us to ask what you are licensed for. Changing the license is still a conversation with us rather than a self-serve button, but the change provisions automatically once made.
Self-service import and export
Upload your old system’s export and the platform profiles the columns, proposes the mapping, stages every row, resolves duplicates against your existing customers and puts anything ambiguous on a triage board. You reconcile the numbers, gift-card liability to the cent, and nothing is written until you commit. Every batch is reversible and comes with a receipt. On the way out, operator grids export and the API exposes bookings, customers, results and orders.
Two or three, comfortably
Separate inventory, staff, pricing and reporting per location, at 30% off for every site after the first. There is no consolidated group dashboard yet, if seeing every site on one screen is your main requirement, tell us on the first call.
How it is packaged
What comes with the platform, and what you add.
Twenty-one licensable modules. A karting-only venue never pays for simulators, and a sim lounge never pays for a kitchen. Every figure is on the published pricing page.
| Group | What is in it | How it is priced |
|---|---|---|
| Platform | Website & page builder, booking, guest accounts, kiosks, waivers & guardian consent, gift cards, memberships, contests & screens, contacts, email & SMS, reporting, daily close, AI assistant | $579 / month per location, includes 4 bookable units |
| Bookable units | Lanes, bays, courts, party rooms, escape rooms, anything the schedule allocates to a guest | $28 each beyond the first 4 |
| Sim Racing Ops | Session control, dedicated servers, live timing, results, content sync, driver identities | $36 per simulator |
| Karting Ops | MyLaps X2 timing, heats, race control, queue, fleet, safety checklists, championships | $729 / $999 / $1,299 by fleet size |
| Food & Beverage | Menus, POS terminal, kitchen display, tabs, QR ordering, jurisdiction tax, unlimited tables | $259 / month |
| Retail Storefront | Product catalog, inventory ledger, stock-reserving cart, pickup & shipping | $209 / month |
| Add-ons | Help desk & unified inbox, voice, campaigns, developer API, sales pipeline, karting competition, advanced analytics, purchasing, manufacturing | $95 – $179 / month each |
| Annual prepay | Pay for the year up front and take 20% off everything above. It is the only discount we offer and every customer is offered the same one. | −20% |
Not sure which of these you need? Almost nobody is on the first read. Tell us
what your venue actually does and we will build the line items with you on a call, from
this same published rate card, not a different one.
The other half of the list
And here is what it does not do.
A features page that only lists strengths is worth very little, because you will discover the gaps anyway, usually in month three, when it is expensive. Ours is published.
You will not need all of this. Let us work out which parts.
Give us your attractions and your busiest hour, and we will show you the platform running your venue, then tell you which modules you actually need and which you can skip.
Thirty minutes. No slide deck.
Related pages
Depth on any part of the list above.