Something to come back for
164 achievements across 17 categories, an auditable experience ledger, daily challenges and weekly quests, and five kinds of streak, including one for beating your own best.
Sim Racing Centers
Sim racing center software
Anyone can book a bay. Someone has to run the race.
Synchronized multi-rig launches, dedicated-server orchestration, live timing and standings, content pinned to the version your fleet agrees on, plus the booking site, the kiosk, the till and the leaderboards on the wall.
1operator can run eight rigs
3titles: rFactor 2, Le Mans Ultimate, Assetto Corsa
164achievements driving repeat visits
$1,011twelve rigs, all in, published
Rigs
8/8
launched
Lap
18
of 40
Best
2:17.8
Bay 3
Content readiness · all rigs agree
Spa 2024 v1.4 · GT3 pack v2.2 · pinned
Bay 6 · walk-in, no account
result held · claim link sent by SMS
Bay 2 · content installed but unowned
would fail at join, caught before launch
Be honest about what you are comparing
Booking the slot is the easy half.
Most products in this category reserve a bay, unlock a PC and start a timer. Everything a racing venue actually sells: the race, the results, the standings, the rematch, happens somewhere else, or by hand, or not at all. Compare on the whole job, not on the calendar.
A booking tool with a kiosk
- Reserves the bay and takes the payment
- Locks the screen between sessions
- Launches whatever is on the PC
- League scores typed in by hand and approved by an admin
- No results, no lap times, no standings crossing the boundary
- No till, no food, no waivers, no help desk
A system that runs the venue
- Eight rigs launched as one synchronized operation
- Dedicated servers orchestrated, with crash-recoverable launch records
- Live standings, per-lap sectors, fuel and tire wear
- Championships scored automatically, with deterministic tie-breaks
- Results attributed to the right guest, including walk-ins
- Website, POS, waivers, gift cards, memberships and one shared inbox
And check the tier you are actually being quoted. At twelve rigs we are $1,011.
The nearest competitor’s entry plan is cheaper, but its full-service tier is about
$1,200, and the deepest specialist in this segment quotes around $150 per simulator, roughly
$1,800. Against either of those, we cost less and replace more.
The whole rate card is published.
Race operations
Written by people who have watched a launch fail at 7pm on a Saturday.
- One launch, every rig. A synchronized multi-rig race starts as a single operation, with a launch record that survives a crash so you can see what actually happened rather than guessing.
- Dedicated servers, orchestrated. Including tolerance for the startup errors the engines invent for no reason: the ones that turn a booked session into a refund.
- Content pinned to a version the whole fleet agrees on, never “latest”. A rig that quietly updated overnight is caught before the guests sit down.
- Content installed but unowned is detected: the failure mode with no error message, which otherwise surfaces as one driver unable to join a race everyone else is already in.
- Auto put-on-track, auto-return-to-lobby and phase advancement, overridable per track layout when a corner case needs it.
- Walk-in results attribution that declines to guess. If the platform cannot prove whose lap it was, it says so and sends a claim link rather than crediting the wrong driver.
- Live standings and track map, per-lap sectors, fuel and tire wear, and personal bests scoped to the exact track layout.
Titles, stated plainly
rFactor 2 fully operable
Le Mans Ultimate fully operable
Assetto Corsa sessions & results
iRacing in development
Assetto Corsa Competizione in development
Automobilista 2 · RaceRoom in development
Fully operable means full race weekends, live timing, phase control, AI
opponents and in-session control. Assetto Corsa hosts a session and records the result with
a narrower control set. Titles are configuration rather than code, so the catalog is built
to grow, but we will not sell you one that is not there yet.
The number that decides your year
Most first-timers never come back. That is the actual problem.
An empty rig earns nothing and costs the same as a full one. Published models for an eight-sim center differ by roughly $22,000 a month on the utilization assumption alone, which dwarfs every software subscription in this market. Booking software fills today. Something has to fill March.
A rating regulars will argue about
A driver score built from pace, consistency, improvement and engagement, on a venue leaderboard, not just a fastest-lap table that the same person wins every week.
The platform notices they stopped
Guests are segmented by engagement, including an explicit lapsed-at-thirty-days group, and a driver about to lose a streak gets a nudge before it breaks rather than after.
And the first visit is not thrown away. A walk-in who never made an account
still gets a claim link that backfills their lap history, so the guest who set a good
time on a Friday night has a reason to come back and a record to defend.
Staffing
Remove the counter, not the staff you need on the floor.
A kiosk bound to a single simulator, or offering a choice across several, with its own card reader. The guest pays, signs the waiver and the session starts. Nobody has to be behind a desk for it to happen.
- Server-driven card-present collection on a Stripe Terminal reader. The sale creates the booking and starts the session.
- Single-player on one rig or multiplayer across several, from the same kiosk.
- Digital waiver capture and guardian consent for junior drivers, resolved before the session, not at the seat.
- The same reader handles food and drink, so the kiosk is not single-purpose hardware.
What we do not do: unlock your front door. There is no smart-lock or
door-code integration, so a fully unstaffed 24/7 building is not something we can run today.
We remove the counter; we do not yet let a guest into a locked, empty venue.
1 · Pick a session
30 min sprint · $42 · next slot 7:20
2 · Sign the waiver
on screen · guardian consent if under 18
3 · Tap the reader
card present · booking created on capture
4 · Bay 4 starts
no staff involved · result attributed
Watch a synchronized launch before you decide.
Tell us your rig count and the session you sell most, and we will run it on the call. Thirty minutes, on your numbers.
Straight answers
What sim racing operators ask us first.
Do you support iRacing?
Not yet. It is in development, along with Assetto Corsa Competizione, Automobilista 2 and RaceRoom. Operable today: rFactor 2 and Le Mans Ultimate fully, and Assetto Corsa hosting sessions and recording results with a narrower control set. We will not give you a date for the others, because a date we might miss is worth less to you than a straight answer about what runs today. Worth knowing when you compare: the deepest specialist competitor in this segment automates exactly the same three titles we do, their iRacing support is passive lap capture with no automation and no kiosk mode.
How do you compare with the $39-per-sim products?
They book the bay. We run the venue. Ours runs the race, attributes the results, reconciles the till, builds the website and collects the waivers: a different scope, and one that replaces four to six other vendors rather than sitting alongside them. And check which tier you are being quoted before you compare: at twelve rigs their full-service plan is around $1,200 against our $1,011.
Can we run leagues?
Yes, series with rounds, five scoring systems, drop rounds, bonuses and deterministic tie-breaks, with results moving Live to Provisional to Official and any later change marked Amended. A league round can reserve its rigs everywhere at once, and release unsold seats back to retail at a cutoff you choose.
Does it handle motion rigs and hardware effects?
Motion, tactile, wind and heat effects are handled by Sim Commander, which is a separate product that runs on the rig. VenueChief integrates with it. It is the on-rig agent our session control drives, but we describe it as an integration rather than a VenueChief feature, because that is what it is.
Can you sell telemetry analysis to our customers?
Not today. We capture rich per-lap data: sectors, fuel, tire wear, compounds, and show live standings and personal bests, but the telemetry ingestion path deliberately does not persist a full trace, so there is no telemetry-analysis product to sell. If that is central to your business model, say so early.
We want to add karts or a bar later.
That is the reason to start here rather than with a sim-only tool. Karts, party rooms, lanes and a kitchen are the same schedule, the same cart and the same customer record, you license the pack when you need it and the platform provisions its screens and pages for you. More on multi-activity venues.
Bring your busiest hour. We’ll launch it.
Give us your bay count, your packages and the session you sell most. We will run a synchronized launch, show the standings and walk you through the kiosk and the console, in a tenant branded to you.
Thirty minutes. No slide deck.
Related pages
The rest of the venue, and what it costs.